Jun 24, 20 content strategy for the web by kristina halvorson published 22 august 2009. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Oct 16, 2017 kristina halvorson literally wrote the book on it. The term has been particularly common in web development since the late 1990s. Sep 17, 2015 shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences. The video below features web content strategist kristina halvorson and her talk content strategy. Content strategy for the web by kristina halvorson, melissa. And thats in large part due to the relentless work and campaigning of one kristina halvorson. If youre accountable for creating content for marketing and sales i encourage you to immediately get copies of kristina halvorsons content strategy for the web for everyone on your team. Content strategy for the web by halvorson, kristina. Enter content queen, kristina halvorson, the expertstrategist whos made a career helping companies make all the right marketing moves including where to put their web content, what to do with it, and most importantly, how to gauge its success. Kristina halvorson technically, web content can be anything that appears on a website, including words, pictures, video, sounds, downloadable files pdf, buttons, icons, and logos. Content strategy for the web kristina halvorson pdf download. If you are still wondering how to get free pdf epub of book content strategy for the web by kristina halvorson.
Buy content strategy for the web by kristina halvorson. Get free shipping on content strategy for the web by kristina halvorson, from. She is a passionate advocate for content strategy and wants you to be, too. Content strategy for the web by kristina halvorson and. Kristina halvorson, author of content strategy for the web kristina halvorson is the ceo and founder of brain traffic, a content strategy consultancy. In an effort to be more valuable as a partner to our existing and potential clients, as well as be able to carry a conversation with limited eye rolling with our content strategists, the springbox account management team picked up content strategy for the web by kristina halvorson. Web content can be anything that appears on a website, including words, pictures, video, sounds, downloadable files pdf, buttons, icons, and logos. Methods, guidelines, and templates for getting content right meghan casey the content strategy. Content strategy for the web 2nd edition kristina halvorson and melissa rach, new riders publishers, isbn. No matter the platform, publication, or format, content refers to everything that conveys meaning.
The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. Richard sheffield in the web content strategists bible. As recently as 2009, the term content strategy was one that was rarely heard and little understood. First content strategy speakers on the programme at sxsw. Discover the processes and people behind a successful content strategy. Luckily for you, the organizers recorded the sessions you missed and have made them available at no charge on the web. Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most. Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. Kristina is the author of content strategy for the web, a musthave for anyone starting or managing a web site. Dick johnson of vr communications provided the missing linkan automated way to export the dita source files over to wordpress.
Content includes the text, graphics, video, and audio that make up an interactive experience. Kristina halvorson content strategy book search in title. Click on below buttons to start download content strategy for the web by kristina halvorson pdf epub without registration. Starting the content strategy workshop, kristina halvorson introduces herself and her background with content strategy. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. A content strategy roadmap uies all you can learn library. The book helps to define the discipline and business value of content strategy, offering simple steps for introducing the discipline into the web project process. Kristina halvorson author of content strategy for the web. Foreword by kristina halvorson, author of content strategy for the web the content strategy toolkit.
Content strategy for the web kristina halvorson pdf download download. Content strategy for the web voices that matter by kristina halvorson. Content strategy tcc6710 70465 northeastern university. She is the author of content strategy for the web, a book thats being called the most important thing to happen to user experience design in years peter morville, ambient. Her work with coauthor melissa rach has defined the field of content strategy and helped thousands of content professionals around the world do their jobs better. If that sounds daunting, think how much harder it would be to try to evaluate, create, or revise the content without a purpose in mind. Get content, get customers by joe pulizzi and newt barrett also published. First content strategy conference, cs forum pictured, takes place in paris, france in april coorganised by firehead. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and. Kristina halvorson, content strategy author and advocate as the number of ways that associations can communicate with their members and the public has grown significantly, it has become crucial to have a game plan.
Chapter 5 of content strategy for the web, kristina halvorson. Simon bate designed the dita open toolkit pdf plugin for this book. Advance praise for content strategy for the web, second edition. Content strategy for the web by kristina halvorson. Download for offline reading, highlight, bookmark or take notes while you read content strategy for the web. Feb 10, 2012 content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. It reiterates that your strategy helps you to identify what already exists, what should be created. You will find the new one on halvorsons braintraffic blog.
Excerpted from content strategy for the web by kristina halvorson and melissa rach. Kristina halvorson is the founder and president of brain traffic, a web content agency. Methods, guidelines, and templates for getting content right meghan casey foreword by kristina halvorson, author of content strategy for the web the content strategy toolkit. Content strategy for the web by kristina halvorson in chm, fb2, fb3 download ebook. Throughout her book, content strategy for the web, kristina halvorson discusses in detail the benefits of and how to create your content strategy. If you already know what youre doing, and your team is experienced, this book wont help you. If youre new to writing web content and working with a team new to organizing its content needs, you will love kristina halvorsons content strategy for the web.
Learn content strategy with kristina halvorson owner of. In three short years, she has single handedly brought content strategy to the forefront of the ux communitys attention. Content strategy for the web by kristina halvorson pdf free. She is the ceo of brain traffic, the coauthor of content strategy for the web, and the founder of the confab content strategy conferences. You can access the entire library of presentations ondemand from the web content conference video archive. Winning at content on the web ahava leibtag, morgan kaufmann publishers, isbn. She is also the author of content strategy for the web new riders, august 2009. We will have lectures on your readings, but we will also do inclass work on various projects, potentially including a client project.
Make smarter, achievable decisions about what content to create and how. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. Dec 22, 2014 kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. Apr 06, 2018 starting the content strategy workshop, kristina halvorson introduces herself and her background with content strategy. And what does the content renaissance mean for you. Quality, relevant content cant be spotted by an algorithm. The content strategy template walks you through researching and writing up the three key elements of a content strategy. The elements of content strategy erin kissane, kristina. A strategy should provide an assessment of the clients current content, as well as insight into their competitors content. Aug 12, 2009 if youre new to writing web content and working with a team new to organizing its content needs, you will love kristina halvorson s content strategy for the web. Since 1997, kristina has led hundreds of content strategy and web writing projects of all shapes and sizes.
Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. And to be a passionate advocate for content strategy. Kristina halvorson on creating content cmos care about. Good content is usercentered adopt the cognitive frameworks of your users on a web project, usercentered design means that the final. This second edition retains all that was wonderful in the first book, while. Daniel if i remember rightly, government, tasers, and environments, generate media noise, two months ago, meanwhile, china daily he wrote, in doctored statements, looked at my face and said, can be reached at. Kristina halvorson is widely considered the leading voice in content strategy. Kristina is one of the leading experts on content strategy, and like us, she calls minnesota home.
Content strategy for everything linkedin slideshare. It is the second edition and waht is in the book is very appropriate and current but bear in mind that kristina halvorson revised the content strategy quad 2018. Kristina halvorson on content strategy creative bloq. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. In it, i defined content strategy as the practice of planning for the creation, delivery, and governance of useful, usable content.
Kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. This class will cover various aspects of content strategy and social media, including web content strategy and content management more generally. How to conduct a content audit a content audit is the cornerstone of content strategy, which governs content marketing. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. Halvorson has coauthored one of the seminal books on web content, called content strategy for the web.
Understand content strategy and its business value. Turns out what you do with that content, also, pretty important. For organizations all over the world, content strategy for the web is the goto content strategy handbook. Thank you, kristina halvorson, for believing in me so much that you let me write this sucker on brain tra. The book is the first to market on the topic of content strategy. Content strategy for the web by kristina halvorson published 22 august 2009. Use features like bookmarks, note taking and highlighting while reading content strategy for the web. Common issues in content strategy with kristina halvorson. Kristina was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for the web. Kristina halvorson technically, web content can be anything that appears on a website, including words, pictures, video, sounds, downloadable files pdf.
How to do content strategy probably mozcon 2015 treehouse. There are many parallels and insights that apply to building nonwebsite content. Content includes text, data, graphics, video, and audio. The elements of content strategy erin kissane, a book apart publishers, isbn. So the good news is that now, six years after i first. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. Content strategy for the web by kristina halvorson pdf. After suggesting that crucial part of content strategy is actively listening to other people, she asks the students to interview each other about their primary pain points with content. Download it once and read it on your kindle device, pc, phones or tablets.
Content strategy by dam news staff provideo coalition. In the space of a few chapters, she had changed our field forever, for the better. This is free download content strategy for the web by kristina halvorson complete book soft copy. Put 10 people in a room and ask them to define content strategy, and youll likely get 10 different answers. Shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences in this article, i share some of kristinas meetup insights that could go a long way. She is recognized as one of the top content strategy experts in the world and is the founder of the confab content strategy conference. Kristinas work focuses on the complex processes, people, and policies that create the foundation for smart, sustainable content. Content strategy for the web voices that matter by. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. Kristina halvorson is the author of content strategy for the web 3.